I am not sure that I really need to add anything else to it. I saw this will reading Urban Velo and thought to myself, "that is a very logical logo."
Aggressive and targeted... those offended by this, probably aren't the target audience. Hardcore skiers, runners, bikers, workers, and others who might need this are unlikely to be offended. They are also likely to know what it does without even reading any further (fyi: its helps those who "suffer from chaffing and want something made from natural ingredients like beeswax, coconut oil, almond oil and vitamin E.")
