The thing is, while its clever, funny and shocking and I'm sure will be emailed all over the place, I'm not entirely sure what the point is. From The Viral Factory website:
By tapping into our extensive network of highly influentlial media sites and blogs, we take control of the critical factors that lead to digital and viral marketing successes. ... But seeding isn't just about getting views. TVF also helps generate an unprecendented [their typo, not mine] level of engagement and depth of conversation among the audience.I guess, I'm not sure I understand their process. I sent that above link to some of my friends. I then clicked over to my blog to write this. Does this mean I'm having an indepth conversation with Diesel? If so, how does my writing this help Diesel? I suppose the problem is, I'm not the target market for it. Perhaps if I were in my 20's, this video and website combo would make me want to be part of the XXX Party (does that mean Diesel clothing is 30?).
The interesting thing is I think the website that goes along with this campaign is pretty well done. By the time I got around to actually looking at the website, I found it to be stylish and engaging. It will be interesting to find out if it actually contributes to sales, or if Diesel is simply providing entertainment.... I'm leaning towards the latter.
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