I've neglected to mention my new favorite blog for funtime reading (not that it's a new blog, I'm just new to the party). Bicycle Design is essentially exactly what it sounds like - a blog about Bicycle Design. It is written by James T, "an industrial designer who has a slight (but I think healthy) obsession with bicycling and cycling." It's entertaining in part because of his clear passion for the bicycle, but also because there are so many others that share that passion, but not necessarily his opinions about bicycles and their design.
Anyway, he held a design competition recently for a "commuter bicycle for the masses" that concluded in late January crowning the "ThisWay" bike design by Torkel Dohmer the winner.
©Bicycle Design
It was considered controversial by several who left comments in the blog because they felt that not only will the roof make it heavy, expensive, and difficult to use with public transit, but also because of the recumbant (sitting back, not on) positioning. However, there were many who liked it and felt it was more likely to draw interest from non-cyclists for its more car-like shape, style, seating, and roof. But as with all things, it's often difficult to project yourself into someone else's shoes.
As James said:
My personal thoughts are that it's a beautiful design and would be fun to own, but I don't see it as driving masses of people to give up their cars for it (not as I sit here in a 14 degree, windy, February in Detroit, anyway). However, I do think there's a niche for it. And that's where our marketing thoughts for today come in...
As someone who has dealt with automobile manufacturer vehicle teams in the past, I've seen a wide variety of vehicle designs, good and bad (um, some very bad), that get marketed and sold. How? It almost always comes down to finding the niche. A lot of the complaints about the design from the comments seemed to be focused on the bike not being "right" for all commuters (which may be justified since that was goal of the original competition). As James said, the bike industry needs to think about "reaching the people who currently have no interest in the products that they already make." Big manufacturers have got this (literally) down to a science. Identify a niche, develop a complex profile of that niche, and develop products that fit that niche or answer issues raised by the research.
In this case (and this is just off the top of my head without any real research into the niche at all and no mechanical background at all), I could see ThisWay being a great start to the development of a design for new parents. Some tweaking and I could see a child's car seat fitting in front of mom or dad, facing them. Add the storage on the back, and you have a fun little run-about for neighborhood errands with very easy access to babies (which parent's need), with the added security of a child's seat.
Ok, so that's not really the point of James original competition (and sure the width of the child seat may offer some additional design problems) but the point is to think about the niche first, then develop a bike to fit it. There is an outstanding video of Trek Bikes development of the Lime bike using this process: http://www.solidworksmedia.com/Trek/screencast/trek-screencast.html (click on the "Non-expert" video for an example of how to develop a bike to fit a niche).
Anyway, he held a design competition recently for a "commuter bicycle for the masses" that concluded in late January crowning the "ThisWay" bike design by Torkel Dohmer the winner.
©Bicycle Design
It was considered controversial by several who left comments in the blog because they felt that not only will the roof make it heavy, expensive, and difficult to use with public transit, but also because of the recumbant (sitting back, not on) positioning. However, there were many who liked it and felt it was more likely to draw interest from non-cyclists for its more car-like shape, style, seating, and roof. But as with all things, it's often difficult to project yourself into someone else's shoes.
As James said:
"Many of the people who work in the bike industry are in those positions because they are really passionate about bicycles. They absolutely love cycling, and that is great, but it also means that sometimes they have a hard time looking at the product line that they offer from the point of view of an average person. "
My personal thoughts are that it's a beautiful design and would be fun to own, but I don't see it as driving masses of people to give up their cars for it (not as I sit here in a 14 degree, windy, February in Detroit, anyway). However, I do think there's a niche for it. And that's where our marketing thoughts for today come in...
As someone who has dealt with automobile manufacturer vehicle teams in the past, I've seen a wide variety of vehicle designs, good and bad (um, some very bad), that get marketed and sold. How? It almost always comes down to finding the niche. A lot of the complaints about the design from the comments seemed to be focused on the bike not being "right" for all commuters (which may be justified since that was goal of the original competition). As James said, the bike industry needs to think about "reaching the people who currently have no interest in the products that they already make." Big manufacturers have got this (literally) down to a science. Identify a niche, develop a complex profile of that niche, and develop products that fit that niche or answer issues raised by the research.
In this case (and this is just off the top of my head without any real research into the niche at all and no mechanical background at all), I could see ThisWay being a great start to the development of a design for new parents. Some tweaking and I could see a child's car seat fitting in front of mom or dad, facing them. Add the storage on the back, and you have a fun little run-about for neighborhood errands with very easy access to babies (which parent's need), with the added security of a child's seat.
Ok, so that's not really the point of James original competition (and sure the width of the child seat may offer some additional design problems) but the point is to think about the niche first, then develop a bike to fit it. There is an outstanding video of Trek Bikes development of the Lime bike using this process: http://www.solidworksmedia.com/Trek/screencast/trek-screencast.html (click on the "Non-expert" video for an example of how to develop a bike to fit a niche).
2 comments:
I'm trying to imagine how this would actually accommodate a human. It almost looks like it would put the rider in a "chopper" position - unless the handlebars tilt down - with your arms holding on at eye level. Could just be the angle of the photograph throwing me off of course.
I appreciate the rearview mirrors and the "roof".
As for this design being meant to approach the non-cycling enthusiast "average person" I'm not sure I buy that. This is for pedal-o-philes for sure. I wonder if it might be too innovative for the average masses.
It's hard to say, because I don't think this would appeal to pedal-o-philes completely either. It's not the typical biking position which will turn a lot of true cyclists off.
There is a diagram of how Mr. Dohmer sees a person fitting into ThisWay on the winning blog entry (which I see I neglected to link to - this is now fixed). Here's the link to the diagram: http://1.bp.blogspot.com/_VMBXGqBOWsE/SXkjWojrpaI/AAAAAAAABDU/CJshz5xtWGc/s1600-h/torkel_sketches.jpg
And, yes, you are right, it is very "chopper" positioning. My point is, no, it probably won't get all commuters, but I think there is a group out there that would truly love this and may revolutionize their transportation. Not sure its commuters, but I'm thinking they're there. Somewhere.
Post a Comment